Stakeholders of ASDA’s point of view have following influence on the ASDA’s Aims: Shareholders: Shareholders are considered as the main stakeholder of the ASDA because they invest on ASDA which helps them to raise the investment. By this help ASDA can invest in anything which can produce profit for ASDA. Shareholders are mainly interested in how much profit ASDA generates because they get a share of profit as a dividend. Shareholders play a big role in raising investment for ASDA. On other hand shareholders also help ASDA to gain its aim. As ASDA’s main aim is to maximise their profit so ASDA can produce profit by investing in right product at right time. Mostly investment is generated through shareholders in large businesses. Government: Government is also an important stakeholder of the ASDA. Government has mainly interest in collecting taxes. Government is also concerned about the employment provided by ASDA. ASDA has to follow the each every law and policies set by the government. So there is a two way interest in this category. ASDA helps governments to gain its aim which high level of employment. Government also helps ASDA in the time of recession or when ASDA will be near to collapse by providing financial support. Manager: Manager is another stakeholder of the ASDA. Manager arranges meetings to discuss how their strategies and plans can meet. Manager also arranges training for the current and new employees. This helps ASDA to have good workforce and management. Manager keeps eye on the staff and also motivates them. In this way workers will work with honesty and integrity. This will help ASDA to increase their sales and profit because good management and skilled labour. As ASDA’s aim is to increase sales so manager is helps ASDA to fulfil its aim. Employees: Employees are also stakeholders of the ASDA because they have interest in salaries and bonuses. Sales staff helps ASDA to sell its goods. The main thing is that also had an impression on the customers and impact depends in way they dealt with customers. So ASDA skill staff deal with customers in a nice and effective way so that customers wish to come back again and again. In this way employees can help ASDA to increase its sales and profit which are ASDA’s fundamental aims. Customers: Customers play a big role in influencing the aims and objectives of ASDA. Customer’s interest and expectations are quality goods and warm welcome while in this there is expectation of cheap goods as well. When customer knows that they are buying cheap goods so they will buy extra goods. This helps ASDA to create an image between customers that they are cheaper than other stores. This image will impact on sales of ASDA for long term. More customers mean more sales and more sales means more profit. That’s what ASDA aim is. Suppliers: Suppliers also help ASDA to achieve their aims. Suppliers have interest in selling their goods to ASDA. As ASDA’s aim is to provide cheap products, so here supplier provide goods without quality packaging then ASDA pack these goods in their own package which reduce pricing of packaging. On other hand ASDA also is using its own brand to sell goods. So ASDA is fulfilling its aim of providing cheap goods and also create an image that ASDA’s own brand is cheaper than other brands. Government Government is an important stakeholder of the Shelter. Government has mainly interest in better public living style. Government is also concerned about the employment provided by Shelter. Shelter has to follow the each every law and policies set by the government. There is a two way interest in this case. Shelter helps government by improving the lifestyle of the public. Government also helps Shelter by providing financial support and subsidies. Company: Companies have interest in creating their image that they are concerned about public matters to impress their customers. They also advertise through the Shelter. As Shelter’s main aim is to increase donations, so these companies help shelter’s by donating their share of profit with Shelter. Homelessness people: These are people for whom shelter is working. Their interest is in shelter because they help them to provide better living facilities. Shelter’s main aim is to provide their services to homelessness people. If there were no homelessness people then Shelter was nothing. Shelter’s main aim will be fulfilled by helping out homelessness people. Employees: Employees are also stakeholders of the Shelter because they have interest in salaries and bonuses. Sales staff helps Shelter to sell its goods. While other make plans and strategies that how shelter can increase their donations and help out more homelessness people. Shelter’s skilled team deals with homelessness people in a nice and effective way so that they will be no longer homeless. In this way employees help Shelter’s to fulfil their aim of helping homeless people.